Alistair Overeem, world famous UFC Fighter
An English-Born Dutch mixed martial arts fighter and kickboxer, with an tremendously successful history. Incredibly, Alistair is one of only two fighters to hold world titles in K1 Kickboxing and MMA at the same time. On top of these amazing feats, he is the former Strikeforce Heavyweight Champion, Interim DREAM Champion & K-1 World Grand Prix Champion. It has been our absolute pleasure to get to know Alistair and create him something that portrays to the world who he really is.
Our relationship began whilst listening to a live interview of Alistair himself, in which he explained the need for the right kind of branding and marketing and what he felt he was missing. At what seemed like as good of a time as any, we reached out to him directly through his website and got in touch with his management. From there we got to discuss the real core ingredients missing in Alistair’s brand and what we could do to help him take things to the next level.
The previous website was lacking a representation of who this man really was. It was outdated, slow and not very fluid; nothing like Alistair; the most accurate striker in the UFC. We decided we would go over the top to show who ‘The Reem’ truly was and represent him in the way his fans know him.
Step by step, we deconstructed his image and persona to find out more about the man behind the brand, what he stood for and the kind of style he presents, who he really was. From there, we got to work mapping out the first stages of his website, which we started to build from the ground up. From the concept stages to the end, we kept it clean and elegant throughout, but also humble and inspirational.
Alistair himself had requested that we present his incredible documentary in the right style on his new site in a welcoming way, which we achieved. Users can now view his full series and future content as well as shop online on the on-site store. It’s truly something, and shouldn’t be missed.
Along the journey, we have built a great relationship with Alistair and take pride in helping his brand evolve along the way. Not only have we created his website and established as great friendship, we have also had a large contribution to his social media and within the first 4 days of content creation and publishing we gathered a further 7k users following him and it just keeps growing. Our target is to hit 1 million followers by the end of 2018.
We will continue to work with ongoing with Alistair to help his personal brand develop and direct his marketing in the right direction. It’s been an incredible journey so far working with this inspirational man and we feel like we’re just getting started.